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New Roll-Royce Phantom revealed

Rolls-Royce has revealed the latest incarnation of the most expensive and opulent luxury car in the world.

The ultra-premium brand (perhaps it should be uber-premium, given its owned by BMW) unveiled the eight-generation of its Phantom flagship in London, claiming it to be “a modern masterpiece”, “the most silent motor car in the world” and “the most technologically advanced Rolls-Royce ever”, among other typically none-too-humble descriptors.
At first look though, the new one looks a lot like the old one; indeed you need to take a look at the details to start spotting the differences.
The front looks familiar, but the grille and ‘Spirit of Ecstasy’ ornament are higher, and the car also has new laserlight headlamps which can illuminate 600m down the road.
For the first time, the grille is integrated into the surrounding bodywork, which is an aesthetic continued down the side of the car.
Thanks to a new, “precision body joining process” there are few visible join lines between body panels.
Rolls says this makes the new Phantom look as though it is made from a single block of aluminium.
Other visual flourishes include the double-R logo etched into the rear light cluster and 22-inch wheels.
An updated self-levelling air-suspension helps the new Phantom achieve the “Magic Carpet Ride” feel Rolls-Royce claims to offer.
Australian Phantom deliveries are expected to arrive late this year. Pricing isn’t yet known, but it is always tricky with Rolls-Royce products given the high amount of customization that goes into each vehicle.
The extended wheelbase version of the current Phantom starts at $990,000, so an entry point around or above the $1 million mark would be expected.

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New Roll-Royce Phantom revealed New Roll-Royce Phantom revealed Reviewed by ThankGod Okoye on July 29, 2017 Rating: 5